A lot of brands are sponsoring -- and activating against -- the Tribeca Film Festival.
http://www.mediapost.com/publications/article/198506/heineken-cadillac-among-tribeca-film-festival-spo.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+marketing-daily+%28MediaPost+%7C+Marketing+Daily%29
http://www.mediapost.com/publications/article/198506/heineken-cadillac-among-tribeca-film-festival-spo.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+marketing-daily+%28MediaPost+%7C+Marketing+Daily%29
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