J.C. Penney Co. will reverse Ron Johnson's strategy of reducing discounts and put coupon advertising in newspapers again, said William Ackman, the activist investor who recruited the ousted chief executive.
http://www.bloomberg.com/news/2013-04-11/j-c-penney-to-revive-coupon-now-johnson-out-ackman-says.html
http://www.bloomberg.com/news/2013-04-11/j-c-penney-to-revive-coupon-now-johnson-out-ackman-says.html
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